Case Study
UniSuper's CRO Success
Case Study
UniSuper's CRO Success
UniSuper is an Australian superannuation fund that provides retirement savings and investment solutions primarily for employees in the higher education and research sectors. It offers a variety of investment options, including balanced, growth, conservative, and ethical investments, allowing members to choose based on their risk preferences and retirement goals. UniSuper also provides pension plans, insurance options (like life, disability, and income protection), and financial advice to its members to help them manage their superannuation and plan for retirement.
Challenge:
UniSuper, a leading superannuation fund, faced a challenge: despite having a high-quality website, they were struggling to convert visitors into new sign-ups. They needed more people to join their services but were unsure what adjustments could be made to enhance user engagement and increase membership sign-ups.
Solution:
Using data-driven insights, our team identified an opportunity to improve UniSuper’s sign-up process with a simple yet effective tweak to their homepage design. We switched the placement of the "Join" and "Login" buttons, making the "Join" button more prominent. Additionally, we enhanced the visibility of the "Join" button by making it stand out in blue, increasing its visual appeal and accessibility.
Results:
These strategic adjustments led to a significant improvement in conversions. UniSuper saw a 32% increase in new sign-ups and a 19% rise in the
This led to the following forecast in numbers:
6796 New Members
Additional annum revenue of $9,617,120.69
Challenge:
UniSuper, a leading superannuation fund, faced a challenge: despite having a high-quality website, they were struggling to convert visitors into new sign-ups. They needed more people to join their services but were unsure what adjustments could be made to enhance user engagement and increase membership sign-ups.
Solution:
Using data-driven insights, our team identified an opportunity to improve UniSuper’s sign-up process with a simple yet effective tweak to their homepage design. We switched the placement of the "Join" and "Login" buttons, making the "Join" button more prominent. Additionally, we enhanced the visibility of the "Join" button by making it stand out in blue, increasing its visual appeal and accessibility.
Results:
These strategic adjustments led to a significant improvement in conversions. UniSuper saw a 32% increase in new sign-ups and a 19% rise in the
This led to the following forecast in numbers:
6796 New Members
Additional annum revenue of $9,617,120.69
UniSuper is an Australian superannuation fund that provides retirement savings and investment solutions primarily for employees in the higher education and research sectors. It offers a variety of investment options, including balanced, growth, conservative, and ethical investments, allowing members to choose based on their risk preferences and retirement goals. UniSuper also provides pension plans, insurance options (like life, disability, and income protection), and financial advice to its members to help them manage their superannuation and plan for retirement.
Challenge:
UniSuper, a leading superannuation fund, faced a challenge: despite having a high-quality website, they were struggling to convert visitors into new sign-ups. They needed more people to join their services but were unsure what adjustments could be made to enhance user engagement and increase membership sign-ups.
Solution:
Using data-driven insights, our team identified an opportunity to improve UniSuper’s sign-up process with a simple yet effective tweak to their homepage design. We switched the placement of the "Join" and "Login" buttons, making the "Join" button more prominent. Additionally, we enhanced the visibility of the "Join" button by making it stand out in blue, increasing its visual appeal and accessibility.
Results:
These strategic adjustments led to a significant improvement in conversions. UniSuper saw a 32% increase in new sign-ups and a 19% rise in the
This led to the following forecast in numbers:
6796 New Members
Additional annum revenue of $9,617,120.69
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