Case Study
Transforming Ryderwear's Filters
Case Study
Transforming Ryderwear's Filters
Ryderwear is a global activewear brand, specializing in high-performance gym apparel and footwear designed for fitness enthusiasts, athletes, and bodybuilders. Founded in Australia, Ryderwear has grown its presence worldwide through its commitment to creating functional and stylish products that support intense physical activity.
Challenge:
Ryderwear, a leading activewear brand, approached us with a clear objective: they wanted to enhance their mobile shopping experience by improving their filter navigation system. The goal was to provide customers with a more seamless browsing experience, allowing them to find products faster and ultimately drive more revenue.
Solution:
After a thorough analysis, we redesigned the filter menu on Ryderwear’s mobile site to be more intuitive and user-friendly. By optimizing the filter navigation, we made it easier for customers to narrow down their product searches, helping them quickly find the items they were looking for. This streamlined experience contributed to a smoother shopping journey and reduced checkout friction.
Results:
The improved filter system led to an 18% increase in transactions, as customers could efficiently locate products of interest. Additionally, there was a noticeable reduction in checkout abandonment, as shoppers were more likely to complete purchases once they found the right items. These positive results were particularly prominent on mobile, enhancing both customer satisfaction and revenue growth for Ryderwear.
Challenge:
Ryderwear, a leading activewear brand, approached us with a clear objective: they wanted to enhance their mobile shopping experience by improving their filter navigation system. The goal was to provide customers with a more seamless browsing experience, allowing them to find products faster and ultimately drive more revenue.
Solution:
After a thorough analysis, we redesigned the filter menu on Ryderwear’s mobile site to be more intuitive and user-friendly. By optimizing the filter navigation, we made it easier for customers to narrow down their product searches, helping them quickly find the items they were looking for. This streamlined experience contributed to a smoother shopping journey and reduced checkout friction.
Results:
The improved filter system led to an 18% increase in transactions, as customers could efficiently locate products of interest. Additionally, there was a noticeable reduction in checkout abandonment, as shoppers were more likely to complete purchases once they found the right items. These positive results were particularly prominent on mobile, enhancing both customer satisfaction and revenue growth for Ryderwear.
Ryderwear is a global activewear brand, specializing in high-performance gym apparel and footwear designed for fitness enthusiasts, athletes, and bodybuilders. Founded in Australia, Ryderwear has grown its presence worldwide through its commitment to creating functional and stylish products that support intense physical activity.
Challenge:
Ryderwear, a leading activewear brand, approached us with a clear objective: they wanted to enhance their mobile shopping experience by improving their filter navigation system. The goal was to provide customers with a more seamless browsing experience, allowing them to find products faster and ultimately drive more revenue.
Solution:
After a thorough analysis, we redesigned the filter menu on Ryderwear’s mobile site to be more intuitive and user-friendly. By optimizing the filter navigation, we made it easier for customers to narrow down their product searches, helping them quickly find the items they were looking for. This streamlined experience contributed to a smoother shopping journey and reduced checkout friction.
Results:
The improved filter system led to an 18% increase in transactions, as customers could efficiently locate products of interest. Additionally, there was a noticeable reduction in checkout abandonment, as shoppers were more likely to complete purchases once they found the right items. These positive results were particularly prominent on mobile, enhancing both customer satisfaction and revenue growth for Ryderwear.
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